Sprout Social

FEBRUARY 8, 2024

If you want to succeed as a business, you need to keep an eye on your industry through competitor analysis. Competitor mapping is the cornerstone of competitive analysis. By visualizing opportunities, businesses can make strategic decisions when launching a new product/service or new social media marketing strategy.

SWOT 109

SWOT Comparison Peer-to-peer Analysis 109

Marketing Insider Group

OCTOBER 17, 2023

This is where the magic of SEO competitor analysis comes in. When executed with precision, SEO competitor analysis paves the way for creating superior content , climbing the search engine ladder, and pulling relevant traffic to your digital doorstep. Because knowing where you stand sets the foundation for any analysis.

Analysis 257

Analysis SEO Lead Scoring Lead Ranking 257

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This exercise is elementary to uncover critical insights about the new market and gain visibility into the competitive landscape.

Analysis 93

Analysis Marketing AI Examples SWOT 93

ANNUITAS

OCTOBER 11, 2023

I want to share with you a new service from ANNUITAS – one designed to help go-to-market (GTM) organizations continuously improve their performance. As Growth Leaders , we find ourselves at a crossroads with our go-to-market efforts. Let’s tackle ‘the why’ and dig into how this service works.

Marketing Analytics Tools 130

Marketing Analytics Tools Enterprise Management Work Management Marketing Management 130

Sprout Social

MARCH 19, 2024

Sprout’s 2023 State of Social Media report confirms these advantages, with 9 out of 10 business leaders acknowledging the indispensable role of AI in enhancing market competitiveness, understanding customer preferences and driving innovation. What are AI insights?

Marketing AI 111

Marketing AI Work Management Marketing Management Customer Satisfaction 111

Sprout Social

NOVEMBER 30, 2023

It doesn’t matter how niche a product or service you offer. Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. And this informs your marketing game plan. What is competitor analysis in marketing?

Planning 105

Planning Paid Search Agency Advertising Benchmark Analysis 105

Vision Edge Marketing

OCTOBER 3, 2023

Like explorers surveying uncharted lands, businesses conduct market research to identify potential customers, lucrative customer segments, and prospective new territories. [link] Customers are the gold vein for every business. As such, businesses continuously embark on the exciting treasure hunt to find and keep customers.

Acquisitions 205

Acquisitions Lead Ranking Loyalty Lead Scoring 205

Heinz Marketing

DECEMBER 26, 2023

By Carly Bauer , Marketing Consultant at Heinz Marketing To form an effective strategy and stay competitive in today’s dynamic market landscape, one must have the ability to gather and leverage valuable insights that drive informed decision-making.

Business 114

Business Analysis Work Management Forecasting 114

Marketing Insider Group

MARCH 29, 2021

You’ve decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers. When you leverage content marketing to expand your business into new territory, you’ll be a step ahead of your competitors. Create content targeted to your new market segments.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

Martech

MARCH 13, 2024

Surveys and focus groups are the go-to methods for gathering customer insights to drive marketing strategy. Today, AI-powered tools like data mining and sentiment analysis offer a powerful way to augment and improve customer research. It’s time to move beyond these outdated tactics.

Marketing AI 112

Marketing AI Research Paid Search Agency Customer Surveys 112

Top Rank Marketing

JANUARY 17, 2024

Conducting a thorough SEO analysis of a website provides much more than a list of keywords. An in-depth examination of your SEO strategy helps enhance every aspect of your brand’s marketing. To do that, SEO analysis has to go deeper than surface-level results. Meta information (titles, descriptions, image tags, etc.)

Analysis 96

Analysis Lead Scoring Lead Ranking SEO 96

Vision Edge Marketing

JANUARY 9, 2024

The published research has compared customer-centricity laggards to their counterparts. More, and fiercer competitors are in every market, and if they’re not, it’s probably not a viable market. Not just for customer service and support, customer-centricity must go far beyond these functional groups.

Customer Satisfaction 206

Customer Satisfaction Marketing Management Loyalty Paid Search Agency 206

Webbiquity

MARCH 31, 2022

B2B marketers are expected to wear many hats. They need to manage their marketing budgets prudently and make sure every dollar is spent wisely. For B2B marketers, staying on top of the latest digital marketing strategies is not just a job requirement, but a matter of corporate survival. Guest post by Sumeet Anand.

Marketing Budget 287

Marketing Budget Enterprise Management Sales Management Work Management 287

Vision Edge Marketing

SEPTEMBER 12, 2023

Bert George, Richard Walker, and Joost Monster conducted an extensive analysis to determine whether strategic planning improves organizational performance. What to Assemble Before Starting your Strategic Plan Relevant Data Past Performance SWOT Analysis 2. We concur with their conclusion that “simply having a plan is not enough.

Planning 223

Planning SWOT Allocation Contingency Planning 223

Trade Press Services Newsletter

JUNE 1, 2023

The best marketers learn from the mistakes and successes of others. Yet, many marketers struggle to find ways to get ahead of the competition in an increasingly crowded marketplace. Also, many platforms offer additional competitor analysis tools as well. Spying on your competition isn’t as nefarious as it seems. Go Digital.

Analysis 130

Analysis Comparison Keywords Case Study 130

The Lead Agency

NOVEMBER 14, 2023

By understanding exactly who your competitors are, and what they are offering, you are best positioned to set your prices competitively and to market your products and services in a way that stands out. Knowing your competitors means more than simply researching what’s already out there. All businesses face competition.

Ad Building 118

Ad Building Business Work Management SWOT 118

Martech

FEBRUARY 26, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: Our product is loss-making for two years in spite of researched marketing plans. Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers.

Planning 96

Planning Multi-Channel Word of Mouth Best Practices 96

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing.

Marketing AI 120

Marketing AI Lead Ranking Work Management Lead Scoring 120

Sprout Social

FEBRUARY 19, 2024

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. AI automation has revolutionized how brands approach their business and marketing strategies.

Marketing AI 104

Marketing AI Work Management Automation Marketing Management 104

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. They’re eagerly adopting AI-enabled data for AI marketing to thrive and evolve in a data-driven and dynamic business environment. Traditional analytics, in contrast, requires more manual data analysis.

Analytics 113

Analytics Enterprise Management Work Management Business 113

Martech

DECEMBER 1, 2023

Generative AI is revolutionizing digital marketing by altering how we create, analyze and optimize marketing strategies. This technology leverages artificial intelligence for tasks like content creation, data analysis and customer engagement. Generate This is of particular interest to marketers.

Marketing AI 141

Marketing AI Classified Ads Generation Lead Ranking 141

Contently

FEBRUARY 21, 2023

As content marketers, the wealth of information driven by human language can help us understand our audience and impact our decisions. Integrating NLP Into Your Content Marketing Efforts As a content marketer, you may think of NLP as a term you would hear from your engineering friends.

Marketing AI 147

Marketing AI CMS Development Lead Ranking Process 147

Top Rank Marketing

APRIL 8, 2024

There’s a reason why, according to research from Semrush , 61% of marketers conduct content audits two or more times per year. A content audit is essentially an SEO analysis of your website that focuses entirely on its content ecosystem, as opposed to technical factors and the like. Actually, there are several reasons!

Lead Scoring 102

Lead Scoring Lead Ranking Paid Search Agency Content 102

Brandwatch Marketing

OCTOBER 31, 2023

The purpose of undertaking customer analysis as part of a business plan is to examine the consumers most likely to purchase your product or service in-depth. Customer analysis should move through three different stages. Customer analysis must then show what the needs of these different customer groups are.

Segmentation 98

Segmentation Analysis Ideal Customer Profiles Effectiveness 98

Spiralytics

APRIL 25, 2024

As a part of your marketing reporting process, you have several retention KPIs to hit: retargeting ads, customer retention rates (CRR), customer lifetime value (CLV), customer engagement score, and more. One way to hit them right is to personalize your messaging in all your marketing campaigns.

CRM 62

CRM Cross-Selling Paid Search Agency B2B Marketing 62

Sprout Social

APRIL 29, 2024

Reputation management services help businesses handle and avoid these situations, minimizing professional damage and guiding them through the storm. But how do you know which online reputation service is the best fit for your needs? What is a reputation management service?

Work Management 62

Work Management Marketing Management Service Brand Identity 62

Brandwatch Marketing

OCTOBER 31, 2023

The purpose of undertaking customer analysis as part of a business plan is to examine the consumers most likely to purchase your product or service in-depth. Customer analysis should move through three different stages. Customer analysis must then show what the needs of these different customer groups are.

Segmentation 95

Segmentation Analysis Ideal Customer Profiles Effectiveness 95

Rev

NOVEMBER 8, 2023

Those lost sales opportunities can actually be great learning experiences if you take the time to conduct a win/loss analysis. What’s a win/loss analysis? Win-loss analysis (also called lost sales analysis) systematically identifies patterns in lost sales opportunities. If so, you’re not alone. Let’s get started.

Sales Management 78

Sales Management Analysis Top of Funnel Work Management 78

Martech

APRIL 28, 2023

As technology and automation evolve, B2B marketers can access tools and information faster than ever. As B2B marketers, we must embrace and use this technology to our advantage. This article will cover three ways to use generative AI: keyword research, content creation and data analysis. Up to 44.5%

Marketing AI 124

Marketing AI Paid Search Agency B2B Marketing Lead Ranking 124

Spiralytics

FEBRUARY 7, 2024

Sounds like a marketer’s dream, right? We may want to stay away from artificial intelligence (AI) and automation for particular tasks, especially when it comes to the creative domain. However, there are several avenues where social media automation can be a game changer. What is Social Media Automation?

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Optinmonster

APRIL 12, 2024

Elements of an Effective Case Study Case Study Example (With Analysis) What Is a Case Study? Finally, it wraps up by showing how the customer’s situation improved after using your company’s product or service. This wisdom also applies to sales conversations and marketing. What Is a Case Study?

Case Studies 110

Case Studies Case Study Studies Marketing Management 110

Contently

APRIL 6, 2023

Love them or hate them, buyer personas are key to creating successful marketing strategies and effective content. But here’s the catch: Developing buyer personas requires research, analysis, and attention to detail. A buyer persona is a detailed profile of a company’s ideal customer.

Buyer Personas 164

Buyer Personas Template Psychographics Customer Surveys 164

Top Rank Marketing

OCTOBER 25, 2023

Most companies that are looking to elevate their digital marketing strategy are not starting from scratch. Research has found that organic search accounts for more than half of all website traffic globally. Link profile: Quality backlinks remain a staple of SEO in B2B marketing. What is an SEO audit? Why is this so important?

SEO 113

SEO Ideal Customer Profiles Lead Scoring Lead Ranking 113

SmartBug Media

MARCH 17, 2023

Market research is a valuable tool that can help you understand the needs and preferences of your potential customers. By researching the existing market, understanding consumer buying trends, and recognizing the competition’s strengths and weaknesses, businesses can succeed when developing a strong marketing plan.

Research 98

Research Service Product Planning 98

Sprout Social

NOVEMBER 21, 2023

What’s their email marketing strategy? It’s the first step of competitive analysis that involves gathering the intelligence you need to make informed business decisions. This includes keeping tabs on your competitors’ social media activity, pricing changes, marketing campaigns, product launches and more.

SWOT 96

SWOT Budget Programs Eye-Tracking Advertising Benchmark 96

Top Rank Marketing

JANUARY 24, 2024

For business leaders and marketers, attempting to keep pace in this environment is challenging, but highly rewarding. SEO strategy is a cornerstone of digital marketing. With that said, there is a model that B2B marketers can use to reliably drive SEO success when aided by quality data and expertise. What is an SEO strategy?

Marketing AI 103

Marketing AI SEO Ad Building Marketing & Strategy 103

ATAK Interactive

JUNE 29, 2023

In today's fast-paced and competitive business environment, the role of marketing strategy agencies is paramount in driving success. These agencies offer essential services that can elevate your business to new heights.

Advertising Agencies 78

Advertising Agencies Paid Search Agency Ad Agencies Marketing & Strategy 78